Rubenstein Public Relations to help build back DR reputation
The Dominican Republic has hired New York-based Rubenstein Public Relations to reverse damages to the country's reputation. For weeks, leading US media has been keeping track of US citizen deaths in the Dominican Republic. The tracking has given the impression that tourists are dropping dead in the country for mysterious reasons. The uncertainty caused by all the hype has had a chilling effect on investment and travel to the country. The Dominican Republic is the preferred destination for US travelers, with over 3.3 million tourists visiting in 2018. It is also the principal investment and trading partner with the United States in the Caribbean.
Carlos Castillo, Consul General of the Dominican Republic in New York, signed the contract with Rubenstein. The firm is known for devising compelling campaigns for recognized luxury brands in sectors including real estate, fashion, design and consumer products. Its expertise is in building reputation. Clients represented by the firm are Jaguar and Land Rover Manhattan, Miss Universe Organization, the New York Yankees and several New York mayors, among others.
According to media reports, Rubenstein Public Relations has participated in helping New York City build back its reputation during various crises the city has faced, including the bankruptcy issues in the 70s, race disputes, several real estate crashes, and times when the city had such a terrible reputation they were losing tourism as a major form of revenue.
In one of the first moves by the agency, the company issued a press release with a statement from Dominican ambassador in the United States, José Tomás Pérez, welcoming Senator Chuck Schumer's recent suggestion of increased US involvement to bring further clarity to the recent cases involving American tourists.
https://www.rubensteinpr.com/